Wednesday, March 25, 2015

Notes of Persuasion

Ways to Talk

Logo - appeal to logic : back up your argument
Etho - appeal to self : ethics : speaker's credibility
Pathos - emotional appeal

What makes a good argument?

  • Self - Interest
    • Connection to the subject
    • If you're not passionate, audience won't be
    • Self-Interest = Ethos
  • Expert Testimony
    • Interviews, quotes, documentation with experts that back up your opinion
    • State how the quotes back up your opinion
    • Valuable for creditability
    • Expert Testimony = Ethos & Logos
  • Quality of Reasoning
    • Offer facts, statistics, or supporting details
    • Research driven
    • More likely to be accepted when backed by facts or supporting details
    • Without facts it's an opinion and won't go far
    • Quality of Reasoning = Logos
    • Facts include: Dates, events, things that can be refuted
  • Flaws in Opposing Arguments
    • Point out flaws in your opposistion
    • provide facts that discuss the flaws or faults
    • Do it ethically
    • Just as important to secede an argument you can't refute
    • Know both sides
    • FOA = Logos and Ethos
  • What about your audience?
    • Appeal to audience's self-interest
    • Talk about benefits and harms
    • Benefits are good things that happen if the audience accepts your plan/position
    • Harms are bad things that happen if the audience doesn't accept your plan/position
DON'T USE
  • Irrational evidence 
  • Generalities
  • Arguments that make little sense
  • Data that doesn't back up your position
  • Mud slinging
  • Emotional persuasives
  • An appeal to feelings, passions, and prejudices instead of logic
  • Propoganda
  • Transfer of emotions or ideas from sources that have little to nothing to do with your topic
  • Quotes from people who aren't professionals in the field of your argument
  • Quote famous people because they're famous
  • Oversimplification

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